Rich Crocco

Cuba is an Untapped Market for Many American Companies

Image via http://www.cnn.com/2015/04/11/politics/panama-obama-castro-meeting/
Image via http://www.cnn.com/2015/04/11/politics/panama-obama-castro-meeting/

Coming from someone who hadn’t been born yet when the Bay of Pigs invasion took place, U.S. relations with Cuba has always maintained a kind of surreal quality. It seemed like a concept having no beginning and no end. It just existed. Cuba was a strange place that supposedly had really good cigars. Now, with the Obama administration departing from the status quo Cuba takes on a new presence in our lives. Now it’s a real country two hundred miles off the coast of Florida. What can this country offer us? Should we have a relationship with a country having such a checkered past as well as real questions regarding the treatment of its citizens right up to the present day?

Cuba’s current leader, Raul Castro, replaced his older brother Fidel Castro in 2006 (who stepped done due to health problems). However this change didn’t represent much of a departure from the communist regime in place since 1959. After all, Raul was a leader of the Cuban Revolution right along with this brother. Last December however, the Obama Administration went public with an agenda to restore full diplomatic relations between Cuba and the U.S. An idea which has drawn the cautious support of Raul.  This change in U.S. policy has culminated in a face to face meeting between Obama and Raul Castro this past weekend at the Summit of the Americas in Panama. The most substantive dialogue between the two countries in more than 50 years. Read more…